The Yard Kuwait

As a supporter of Kuwaiti entrepreneurs, here we have the story of how The Yard Kuwait was created.

--Danah and Ala’a both realized a lack of product diversity the Kuwait market offered back

in 2010. Looking to remedy this and capitalize on an opportunity, they took a leap of

faith and founded The Yard, an online concept shop geared toward giving customers a

selection of unique products and a different kind of shopping experience.

Not wanting to focus on any one product category over the other, they decided to

incorporate a little bit of everything. Passion for art and functionality spurred the creation

their innovative product line which successfully combines the two. Customers can find

anything from stylish clothing and home accessories to furniture and intricate jewelry.
With a fast growing customer base, in 2011 they collaborated with a local restaurant in

Kuwait City and their storefront shop, Q at The Yard, was born. Taking the form of a

lifestyle cafe and shop, Q at The Yard is a multifaceted floor space with which they

display products, grow the brand, and provide customers with a tasty bite to eat during

their visit. The store easily stood out among surrounding retail venues by combining

creative visual flair with a retail and food aspect.

In 2016, they brought to life another unique concept store in AlShaheed Park, The

Reading Room, which also doubles as a peaceful gathering place for people passing

through. Beautiful scenic views of the park through full-length windows creates a

calming openness that compliments the extensive diversity of products offered at this

location. Customers can stop in to shop, or just relax in the inviting atmosphere created

by the store's artful design.

The founders always stay true to their original concept and offer a home to unusual

products that don’t quite fit in anywhere else.They keep the constant influx of innovative

items flowing with regularly held showcase events and in-store displays. It’s this

willingness to collaborate with designers who share their love of unique crafts that

continually drives the brand in a positive direction.

They also work internationally with designers that create custom items for their store to

keep a diverse inventory of products. While the majority of these designer products only

come in a limited supply, it helps to make each piece more special for the customer,

creating an admiration and appreciation for the brand.

Introducing the local market to their concept brought in a refreshing change that has

been welcomed with open arms by designers and customers alike. Between creating

their own items and supporting the work of other young local designers with featuring

displays in their stores, Danah and Ala’a always have their hands full. The founders are

constantly working to keep the brand churning with new products on rotation regularly

and collaborations that bring in fresh ideas.

Their success serves as a compelling and inspiring story for other entrepreneurs hoping

to create unique businesses that venture into new territory. Whether you’re looking to

have some of your work featured or simply shopping for some crafty products that stand

out and offer fun innovation, The Yard is an open door.--

More information about The Yard:

Q at the Yard
Jaber Al Mubarak St, Sharq, Opposite Dasman Complex, Kuwait
T:22495067/8

The Reading Room by The Yard
Al Shaheed Park, Visitor Center, Al Soor St, Sharq Kuwait
T:55963606/22461240

info@theyard-kw.com
Online Shop: http://theyard-kw.com/
IG @qattheyard